Is Treasury a HubSpot alternative for a property team?

For the sales half, yes, and at roughly a fifth of the price once WhatsApp is in scope. For the marketing half, no. Treasury does not do marketing.

Does Treasury connect to Facebook and Instagram lead ads?

Yes, natively, on both directions: forms land in the right brand's pipeline in seconds, and the outcome of the lead is sent back to Meta so the ad optimises for buyers rather than for form fillers.

Is there an onboarding fee?

No. There is no self-serve tier either. Every account is set up with you, at no charge, and the first conversation is about how your business actually runs.

Can Treasury hold several brands the way HubSpot holds one portal?

Yes. That is the mechanism the whole product is built on. Each brand has its own users, records, templates, domain and sender, and nothing leaks between them.

Comparison

Treasury vs HubSpot

HubSpot is a platform for a marketing department. Treasury is a CRM for a small team closing high value deals on the phone and on WhatsApp, and it is priced for that team.

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The claim

HubSpot puts WhatsApp on its third tier and bills every seat. Treasury has WhatsApp on the first tier and never counts seats.

Side by side

Treasury and HubSpot

Treasury

HubSpot

Entry price

TreasuryEUR 19 per brand per month, unlimited seats

HubSpotSales Starter at EUR 18 per seat monthly, EUR 6 per seat on an annual plan

TreasuryOn the first tier

HubSpotProfessional only, at EUR 83 per seat, plus a one-time onboarding fee of USD 1,500

Five people with WhatsApp

TreasuryEUR 79 a month

HubSpotEUR 413 a month, plus the onboarding fee

Seats

TreasuryNever counted

HubSpotEvery seat billed

Brands in one account

TreasuryAs many as you run, each with its own domain, logo and sender

HubSpotOne portal, one brand

Property records

TreasuryUnits, viewings and bookings, built in

HubSpotCustom objects, configured by you

Breadth

TreasuryA CRM for a sales team, and nothing else

HubSpotMarketing, service, content and operations as well

HubSpot figures are from HubSpot's own published price page, converted at EUR 1 to USD 1.09.

The cliff

Starter is cheap until you need the product

HubSpot's most-cited complaint is the step from Starter to Professional, and WhatsApp is on the far side of it. Starter has no WhatsApp and no sequences. Professional has both, at EUR 83 per seat and a one-time onboarding fee of USD 1,500.

A five person team that wants to message clients on WhatsApp pays EUR 413 a month there and EUR 79 here, and here the sequences, the automation, the roles and the reporting are in the same figure.

Restraint

A smaller product on purpose

Treasury is a working CRM, not a demo, and it is restrained on purpose: built for a small team closing high value deals on the phone, not for a feature comparison. There is no marketing suite, no content management, no service desk.

That is a real trade. If you need attribution across paid channels, a content platform and a service desk in one login, HubSpot is the honest answer and you should buy it.

Honestly

Where HubSpot is ahead

Marketplace breadth, native calling, marketing attribution, enterprise permissions, and the best mobile apps of anyone we looked at. Its reporting is mature in a way ours is not yet.

It is also the safe choice, and for some buyers that is worth the price on its own.

Asked and answered

Questions

Is Treasury a HubSpot alternative for a property team?: For the sales half, yes, and at roughly a fifth of the price once WhatsApp is in scope. For the marketing half, no. Treasury does not do marketing.
Does Treasury connect to Facebook and Instagram lead ads?: Yes, natively, on both directions: forms land in the right brand's pipeline in seconds, and the outcome of the lead is sent back to Meta so the ad optimises for buyers rather than for form fillers.
Is there an onboarding fee?: No. There is no self-serve tier either. Every account is set up with you, at no charge, and the first conversation is about how your business actually runs.
Can Treasury hold several brands the way HubSpot holds one portal?: Yes. That is the mechanism the whole product is built on. Each brand has its own users, records, templates, domain and sender, and nothing leaks between them.

Request access

Tell us how many brands you run and who needs to see them. We will walk you through the system with your names in it, not ours.

We reply within one working day. Already a customer? Sign in at app.treasurycrm.com.