Integration
Meta lead ads
Most property advertising in the Gulf runs on Facebook and Instagram, and most of it is measured on how many people filled in a form. Treasury measures the ones who bought.
The claim
A lead form on Facebook or Instagram lands in the right brand's pipeline in seconds, and the outcome goes back to Meta.
Today
What exists now
- Native lead forms
- A submission arrives on a webhook signed with Meta's app secret, so a forged post is refused rather than filed.
- The right brand
- The form is bound to one brand, so a lead can only ever land in that brand's pipeline, never in a sibling's.
- Answered on arrival
- The owner is alerted, the follow-up clock starts, and the lead can enter a sequence without anybody opening a screen.
- The Conversions API
- When a stage changes, Treasury tells Meta what the lead turned into: a purchase when it is won, a disqualification when it is lost or unreachable, a qualification while it is still open, a schedule when a meeting is booked.
- Sent on the change
- Outcomes fire on the stage change, not in a nightly batch, because an event an hour late is worth materially less to the optimiser.
- The losers matter
- Only telling Meta about your winners teaches it what a good lead looks like. Telling it about the time-wasters teaches it who to stop showing the ad to.
The loop
Optimise for buyers, not for form fillers
A lead ad on its own is a one-way street. Meta optimises for whoever fills in a form, which is a large and cheap group, and the agency reports a low cost per lead while the brokerage sells nothing.
Send the outcomes back and Meta optimises for whoever buys, which is a much smaller and much more valuable group. That loop is the whole reason the Conversions API is in the product, and it is running today.
Multi-brand
Several brands, several ad accounts
Each brand carries its own connection and its own forms. One brand's advertising can never write into another brand's pipeline, and one brand's outcomes are never sent from another brand's account.
An agency running paid social for six clients can therefore run six pipelines with one login above them, and each client sees only their own.
Asked and answered
Questions
- How fast does a Facebook lead arrive?
- In seconds. It comes in on a webhook, not on a schedule, and the follow-up clock starts as soon as it lands.
- Do I need Zapier in the middle?
- No. The connection is native in both directions, so there is no third-party tool to pay for or to blame when a lead goes missing.
- What does Treasury send back to Meta?
- The outcome of the lead as its stage changes, mapped to a standard Meta event. No message content and no notes ever leave the system.
- Can two brands share one Facebook page?
- They can, but the forms are bound per brand, so a lead still lands in one pipeline only. That binding is what stops a shared page from mixing two clients' leads.
Request access
Tell us how many brands you run and who needs to see them. We will walk you through the system with your names in it, not ours.
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