Comparison
Treasury vs Pipedrive
Pipedrive has the best-drilled pipeline board in the category and one account holds one business. Treasury holds every brand you own in one account, each wearing its own name.
The claim
Pipedrive has no multi-brand or white-label model, and its WhatsApp sits on a higher tier and is reported to still be in beta.
Side by side
Treasury and Pipedrive
Pipedrive's own price page refused our request, so every Pipedrive figure here is reported by a third party rather than quoted from Pipedrive. Check it before you rely on it.
The mechanism
One codebase, wearing different liveries
A brand in Treasury is a short list of values: a name, a mark, two colours, a corner radius, a domain, a sending address. Nothing else changes. There is no second installation, no fork and no rebuild when a client wants their own look.
Pipedrive has no equivalent. Three brands means three Pipedrive accounts, three exports and no honest view of the month above them.
The channel
WhatsApp on the tier you actually buy
Pipedrive's WhatsApp is reported to sit on the Growth tier and to still be in beta as of August 2026. Five people would be reported at EUR 179 a month to reach it.
Treasury sends WhatsApp on the first tier, at EUR 19. It is click to chat with a personalised template and an inbound bridge that logs the reply, not an official WhatsApp Business Platform inbox, which is planned.
Honestly
Where Pipedrive is ahead
A decade of work on the kanban board, and it shows. An AI email writer, thread summaries and reports written from a plain English prompt. A large app marketplace we cannot match.
If one brand is all you will ever run and the board is the product to you, Pipedrive is a fine answer.
Asked and answered
Questions
- Can Pipedrive run several brands from one login?
- No. One account is one business. Running three means three accounts and three subscriptions, and nothing sits above them.
- Does Treasury have a kanban pipeline?
- Yes, with stages you name per brand rather than stages we impose, and a weighted forecast reading probabilities you set.
- Why are Pipedrive's prices marked as reported?
- Because pipedrive.com refused our request when we checked, so the figures come from third-party aggregators. We would rather flag that than quote a price we could not verify.
- Can I import a Pipedrive export?
- Yes, by CSV, and the importer maps your old stage names onto yours rather than ours.
Request access
Tell us how many brands you run and who needs to see them. We will walk you through the system with your names in it, not ours.
We reply within one working day. Already a customer? Sign in at app.treasurycrm.com.